ELIANA mall built its brand over time, not through advertising campaigns, but through the services offered, through the people involved and through their behavior. We emphasize the human factor, the satisfaction of our customers, safety and emotional values. Because ELIANA mall is not just a shopping center, but a leisure solution, a relaxing way to have fun with the family. In 2012, we refreshed the logo. Symbols are, most of the time, more effective and easier to remember than text. Associated colors are vivid, dynamic, associated with our services or values.