Ashenafi Argaw is a husband, father, author, CEO and coffee enthusiast. Ashenafi graduated from Addis Ababa University in 2000 and worked in different organizations. In 2001, Ashenafi joined Furra Institute of Development Studies, determined to make a difference in the lives of Ethiopian population by working on development issues. Then, with what Ashenafi calls a “pressing conviction” he joined Sidama Coffee Farmers Cooperative Union in 2002 and served in different capacities. As an employee of Coffee Farmers, Ashenafi had worked with passion and commitment.